> ‘Miles’ more rewards with Cathay Pacific after corporate loyalty revamp

‘Miles’ more rewards with Cathay Pacific after corporate loyalty revamp

Hong Kong-based carrier Cathay Pacific says its Business Plus corporate travel programme has got “miles” more rewarding following a revamp of its corporate loyalty programme and travel management platform.

Aimed at SMEs and growing businesses, Business Plus allows SMEs to manage their business travel in a self-service travel platform.

Through the scheme both businesses and employees are rewarded: travellers earn Asia Miles and Status Points on their personal accounts, and companies accrue Asia Miles and Business Status Points.

Earning Business Status Points allows the company to unlock more benefits and rewards. Members can take advantage of priority baggage and complimentary miles transfers when they join.

A flexible spending focus allows businesses to redeem rewards for employees to enjoy on their next business trip and allows them to transfer miles to their personal accounts and let them personally choose from individual Cathay Pacific offers.

The latest revamp includes some notable changes. Alongside a revamp of the design to enhance the user experience, Business Plus members can use their Asia Miles to redeem rewards such as Cathay Silver Membership and Lounge Passes which they can send to travellers.

The programme also offers priority baggage and seasonal campaigns where members can earn extra miles, lounge passes, or even free upgrades.

Cathay VP Global Sales Stephen Lawson says the airline is committed to constantly enhancing our customer experience and product offering and its changes to its corporate programme have been driven by changing customer needs as we have emerged from the COVID-19 pandemic.

“We have acted quickly, investing even during the pandemic, to make sure we keep offering the best-in-class customer experience, especially for our important and valued corporate clients,” he says.

But it doesn’t stop with the latest revamp and further changes are already being discussed.

“After this important upgrade, we have even more exciting enhancements that we will deliver progressively, not just for Business Plus, but also for our Corporate Contracting clients as well to further enhance our corporate proposition,” explains Mr Lawson.

“Corporate travel is returning strongly and we must ensure all our customers are taken care of,” he adds.

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