> Days Hotel and Ramada rebranding supports birth of Marriott’s largest Aloft property in Singapore

Days Hotel and Ramada rebranding supports birth of Marriott’s largest Aloft property in Singapore

Marriott International has confirmed the brand entry of Aloft Hotels into Singapore with the opening of Aloft Singapore Novena, the largest Aloft hotel in the world.

The remodelled hotel brings the brand’s vibrant and flexible spaces to the Balestier neighbourhood, one of Singapore’s most energetic districts, that offers an eclectic mix of local cuisines, culture, and entertainment.

The Aloft Singapore Novena has been formed from the amalgamation and remodelling of the former Ramada by Wyndham Singapore at Zhongshan Park and Days Hotel by Wyndham Singapore at Zhongshan Park.

It is a ten-minute journey from Singapore’s Central Business District and a close distance to the cultural enclave of Little India. Iconic landmarks such as the Singapore Botanic Garden and the popular Orchard Road are also easily accessible, treating guests to the quiet serenity of the natural environment as well as to the vibrant heart of Singapore.

The property takes up two towers with a total of 781 rooms and four suites, each ranging from 18 sqm to 46 sqm. The guestroom design draws inspiration from the lively shophouses found within the historic neighbourhood, reflecting the allure of Singapore’s colourful past.

Designed by KKS International, the hotel embodies the brand’s ‘different by design’ philosophy, says Marriott, that champions personality and passion for music and injects personality, color, and an obsession with music – and the culture it creates – into the select service category.

At the entrance of the hotel stands a 2.5 metre crescendo sculpture inspired by musical notes. The sculpture is artfully crafted through the interplay of glass and light to emit a spectrum of colours that “visually symbolises the energy and vitality of every guest who steps into the hotel,” says Marriott.

The hotel lobby also boasts an 85″ inch video wall, showcasing electronic art from renowned artists like Refik Anadol and Jonathan Monaghan. Another noteworthy feature are the ceiling panels that offer a visually stimulating display of light.

Each guestroom is furnished with a plush mattress and a 55″ flat-screen television. Complimentary Wi-Fi access and local calls, along with in-room USB charging ports and wireless charging capabilities, ensure guests can stay seamlessly connected throughout their stay.

The hotel also boasts five modern meeting spaces, each designed to cater to a wide array of guest needs and complete with cutting-edge audio-visual technology and a stunning LED video wall. The hotel’s outdoor event lawn also provides guests with an alternative event space.

Additional facilities include the 24/7 Re:charge Indoor and Outdoor gym, in the West Wing, along with the Re:charge Indoor gym in the East Wing. Located adjacent to the Indoor and Outdoor Gym is the hotel’s Splash Pool.

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